Quantcast Seeking $50 Million In Additional Funding
The company is rumored to have received several term sheets, but the identities of the investors is not yet known. Quantcast monitors the traffic and demographics of about 10 million web sites and they are finding ways to monetize the service through a Media Program. The Quantcast Media Program gives advertisers the ability to select the audience they want to reach by having access to demographic information.
So far Quantcast has raised $25 million in total funding. Allen & Company invested $20 million Series B in 2007. Other investors include the Founders Fund, Polaris Venture Partners, and Revolution Ventures.