Steve Ballmer: “Tenacious, Tenacious, Tenacious.”

First we saw “developers, developers, developers.”  Then we saw “advertising, advertising, advertising.”  Today at the Microsoft Worldwide Partner Conference Steve Ballmer decided to up the ante in the terms he uses to repeat in triples.

“We are going to keep the same old Microsoft approach – long-term, tenacious and partner-centric,” stated Ballmer. “Long-term, long-term, long-term.”  Ballmer added: “We don’t go home. We just keep coming and coming and coming. Tenacious, tenacious, tenacious.”

R&D: At the press conference today, Ballmer was as fired up about the company he runs as he ever has been.  When questioned about falling behind in search and cloud computing, Ballmer said that the company is spending $9.5 billion in R&D every year.

Bing: “If ever there was evidence for that, it is the Bing itself,” stated Ballmer. “Man, oh, man, have we taken a lot of abuse. But, man, we have a little mojo. We will just keep going and going and going.”

Chrome OS: Ballmer was asked to give his opinion about the upcoming Google Chrome OS too.  “First of all, I will be respectful,” said Ballmer. “Who knows what this thing is. To me, the Chrome OS thing is highly interesting (in) that it won’t happen for a year and a half and they already announced an operating system.”  Ballmer added that he does not understand why Google has two separate operating systems- Chrome and Android.

The EU: To avoid further scrutiny from the European Commission, Microsoft said that they are planning to ship Windows without IE in Europe.  The EU is investigating Microsoft to determine whether they are violating antitrust laws.

I’m A PC: Ballmer said that the I’m A PC ad campaign is working and the company doesn’t plan to stop running the ads.

This article was written by Amit Chowdhry. You can follow me at @amitchowdhry or on Google+ at
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