How Chris Brown and Some Wedding Dancers Helped YouTube Make Some Money

A couple of days ago I wrote about how Jill Peterson and Kevin Heinz had a wedding video on YouTube that virally accumulated over 12 million views in less than a week.  The video features the bridesmaids, groomsmen, bridge, and groom dancing to Chris Brown’s Forever down the aisle.

Given the number of views that took place in a short span of time, the rights holders of the song benefitted from the tools available for having a viral hit on their hands.  The rights holders had Click-To-Buy links over the YouTube video which gave users the chance to buy the song through Amazon.com or Apple iTunes.

The click-through rate of the advertisement on the JK Wedding Entrace video was two times the average of other Click-to-Buy ads on other videos.  Even one year after the song was released, the Chris Brown song reached as high as the #4 most purchased song on iTunes and #3 on Amazon.com’s best selling MP3s again.

Since YouTube shares the revenue on advertising with the right owners, they made a good chunk of change too.

[via Google Blog]

Related posts:

1. Chris Brown Being “Erased” From Marketing Materials For Bone Deep Movie
2. JK Wedding Dance Hits 12 Million Views In 10 Days
3. CBS is okay with the illegal sharing of its content on YouTube
4. New YouTube Widget: Horizontal YouTube Video Bars
5. Google/YouTube Acquisition Finalized. YouTube Now Valuated at $1.775 Billion