Radio Shack To Become Known As “The Shack”

First Pizza Hut rebranded themselves as “The Hut” and now Radio Shack wants to name themselves “The Shack.”  Here’s a note to corporations, adding the word The to the front of your name when it wasn’t there in the first place doesn’t make you sound cool.  It makes you sound like you’re trying too hard.

The image above was taken from a terminal within a store, captured by Engadget.  The in store signs will be changed later this week and the signs at the storefronts will be changed later this year.  Radio Shack’s Wikipedia page has already been updated to reflect the changes.  The launch of the new brand is expected to take place in San Francisco and New York and will feature 14 foot tall laptops streaming video of the webcams from one store to the other.  There will also be live music at both locations.

I would try and ask a Radio Shack manager myself, but I sincerely do not want to get clocked for asking.

This article was written by Amit Chowdhry. You can follow me at @amitchowdhry or on Google+ at
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