WideOrbit Acquires Google’s Radio System

WideOrbit is a media management software company that is based in San Francisco, Calif.  Earlier this week the company announced that they will be buying out Google Radio, the online radio advertising buying service developed by the search engine giant.  The financial details were not disclosed.

The assets acquired include Google Radio Automation, Maestro, and SS32 automation products.  “The acquisition of Google Radio Automation is key to WideOrbit’s strategy to expand our product offering and deliver the most advanced and comprehensive solution to radio broadcasters,” stated WideOrbit Founder and CEO Eric Mathewson. “This acquisition greatly benefits WideOrbit radio customers and Google’s radio automation customers alike.  We welcome the Google Radio Automation employees, customers and partners to the WideOrbit family.”

WideOrbit develops traffic, revenue management, and billing software for online and offline radio companies.  Google Radio Automation has about 3,600 customers around the world that WideOrbit will absorb as their own.

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