Target Ending Deal With In 2011

Target Corporation and, Inc. have a great relationship with each other. provides the front and back end of the website and Target delivers the orders.  This has been the relationship that both retail companies have had over the past 10 years.  However Target will be ending the deal starting in 2011.

Target plans to start running their own website around the same time and will replace from handling the customer care, technology, and order fulfillment.  Through the partnership, helped Target save money and improve customer service.

“We’ve had a very positive, productive relationship with Amazon,” stated Target spokeswoman Kelly Basgen. “We just thought it was in our best interest to grow and manage our own platform.”  Target made the announcement this past Friday.

Disclosure: I was a former employee of Target Corporation as a Supply Chain Executive-in-Training from 2007-2008.

[via NYTimes]

This article was written by Amit Chowdhry. You can follow me at @amitchowdhry or on Google+ at
Leave a Comment