Polyvore is a fashion website that has a drag and drop interface for mixing and matching clothes from different stores. Polyvore recently raised $5.6 million in capital from Matrix Partners. Dana Stalder of Matrix will be joining as a Board member of Polyvore.
The previous round of funding that Polyvore had was $2.5 million from Benchmark Capital and other angel investors. Stadler joined Matrix last year after previously working at PayPal.
“I think e-commerce as it has been done for the last 10 to 15 years on the Internet doesn’t work particularly well for soft goods — people are buying books the same way they’re buying skirts online,” stated Stadler. “This site has the ability to revolutionize e-commerce and the apparel category.”