Barnes & Noble Partners With IREX On E-Book Reader
Dutch company IREX Technologies and Barnes & Noble have made an alliance. IREX is the second e-book reader company to have partnered with Barnes & Noble with Plastic Logic being the first. Plastic Logic plans to launch an e-book reader next year itself.
IREX said that their partnership with Barnes & Noble will not be exclusive. IREX is already selling e-book readers in Europe, but not yet in the U.S. Irex’s e-book reader will have an 8.1″ touch screen and 3G wireless connection.
“We will change the dynamics of the consumer market – users want to easily purchase content from a variety of sources and we allow them to read it on an IREX eReader as well as other devices,” stated Irex North American CEO Kevin Hamilton.This article was written by Amit Chowdhry. You can follow me at @amitchowdhry or on Google+ at +AmitChowdhry