NBC Invests $2 Million Into Mobile Ad Company Greystripe

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Greystripe is a mobile advertising company that has recently raised $2 million from NBC’s Peacock Equity Fund.  Peacock Equity Fund is a joint venture between GE and NBC Universal.  This is Greystripe’s Series C round of funding.  Greystripe now has about $17.6 in total venture funding.

Greystripe previously raised funding from Incubic Venture Capital, Steamboat Ventures, and Monitor Ventures.  Greystripe will be powering the advertising on the applications for several media companies including Sci-Fi Channel, Bravo, and MSNBC.

This article was written by Amit Chowdhry. You can follow me at @amitchowdhry or on Google+ at
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