Woot.com Traffic Surge Implies Economy May Be Recovering After All

Picture 9
Woot.com is an Internet retailer website based near Dallas, TX.  Woot was founded by Matt Rutledge in July 2004.  The website focuses on selling one discounted product per day.  Woot’s tagline is “One Day, One Deal.”  When the economy is in a recession, people tend to spend less, especially on randomly discounted products.

Considering the United States has been in a recession since 2007, Woot.com’s traffic has plummeted during that time.  Between the post-holidays of 2009 until about May 2009, Woot’s traffic dropped to about half a million unique visitors and now its back up to about one million.

If you bought something from Woot recently, leave a comment. Let us know if you’ve been shopping at Woot consistently for a while or if you took a break from the website during the recession.  The unemployment rate in the U.S. was about 9.7% in August 2009.  Perhaps people are getting jobs again and are willing to spend more these days.

This article was written by Amit Chowdhry. You can follow me at @amitchowdhry or on Google+ at
Leave a Comment