Zoove is a mobile marketing company that is planning to raise a $13 million Series C round of funding. Out of that $13 million planned round, the company has raised $5.2 million thus far according to an SEC filing. Zoove did not disclose who the investors involved are for the Series C, but the company previously raised $21.4 million over two rounds of funding from Worldview Technology Partners, Cardinal Venture Capital, and Highland Capital.

Zoove brokers ads for SMS, MMS, and WAP. Zoove also has a technology called StarStar where users press the “star” sign on the phone to respond to the ads on digital billboards and on TV.

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