Zoove Raising $13 Million Series C

Zoove is a mobile marketing company that is planning to raise a $13 million Series C round of funding. Out of that $13 million planned round, the company has raised $5.2 million thus far according to an SEC filing. Zoove did not disclose who the investors involved are for the Series C, but the company previously raised $21.4 million over two rounds of funding from Worldview Technology Partners, Cardinal Venture Capital, and Highland Capital.

Zoove brokers ads for SMS, MMS, and WAP. Zoove also has a technology called StarStar where users press the “star” sign on the phone to respond to the ads on digital billboards and on TV.

This article was written by Amit Chowdhry. You can follow me at @amitchowdhry or on Google+ at
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