Alice.com Raises $4 Million For Online Shopping Service

Alice.com is a website that focuses on making sure that typical household consumers do not run out of supply. According to an SEC filing, Alice.com raised $4 million in funding. Users fill out what they typically buy on Alice.com and then the website recommends deals to look into and links consumers directly to manufacturers. Alice.com was founded by Mark McGuire and Brian Wiegand.

Wiegand and McGuire previously founded and sold Jellyfish.com to Microsoft. Jellyfish was used by Microsoft to create the Cashback program. This allows people that search for merchandise on Bing.com to find deals. Alice.com previously raised $4.3 million in funding from DaneVest Tech Fund and Kegonsa Capital Partners.

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