Raises $4 Million For Online Shopping Service

alice-logo is a website that focuses on making sure that typical household consumers do not run out of supply. According to an SEC filing, raised $4 million in funding. Users fill out what they typically buy on and then the website recommends deals to look into and links consumers directly to manufacturers. was founded by Mark McGuire and Brian Wiegand.

Wiegand and McGuire previously founded and sold to Microsoft. Jellyfish was used by Microsoft to create the Cashback program. This allows people that search for merchandise on to find deals. previously raised $4.3 million in funding from DaneVest Tech Fund and Kegonsa Capital Partners.

This article was written by Amit Chowdhry. You can follow me at @amitchowdhry or on Google+ at
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