Retail Wars: Microsoft Stores Poaching From Apple Stores
As you know, Microsoft is opening up stores in Arizona and California. The Microsoft store employees must be able to carry boxes that weigh up to 75 lbs. too. The Microsoft stores will be located strategically near Apple stores too. But Microsoft stores will have giant wall-sized screens. Microsoft stores will have “Answer Bars” too which is the equivalent of Apple’s Genius Bars.
Supposedly Microsoft is hiring away some top Apple Store managers and offering them significant raises. Microsoft is even telling these managers to bring their top sales people with them. Let the Apple-Microsoft retail wars begin.
More details to come as they emerge.This article was written by Amit Chowdhry. You can follow me at @amitchowdhry or on Google+ at +AmitChowdhry