AT&T Buys Mobile Applications Company Plusmo
“Plusmo’s technology will help us build upon the success and momentum we’re experiencing in mobile local search, which continues to see strong growth,” stated AT&T Interactive CEO and President David Krantz. “The addition of Plusmo adds a new dimension to our technology prowess through its multi-platform approach. It highlights our commitment to invest in mobile application innovation and search leadership.”
AT&T announced today that they will be acquiring Plusmo, a mobile applications company that receives about 100 million monthly pageviews. The company makes mobile applications for the iPhone, Google Android, BlackBerry, Nokia, Java/J2ME, and Windows Mobile. Plusmo will become a subsidiary of AT&T Interactive. The financial details were undisclosed.
Plusmo’s mobile platform decreases the development time for building widgets and applications. Plusmo uses web development standards across different mobile operating systems. Plusmo also has several sports applications such as soccer, football, cricket, etc. Plusmo was started by Krishna Vedati and Srinivas Mandyam. New Enterprise Associates invested $4.41 million into Plusmo around May 2008.This article was written by Amit Chowdhry. You can follow me at @amitchowdhry or on Google+ at +AmitChowdhry