The Rubicon Project is a Los Angeles, California based advertising-optimization start-up company co-founded by Frank Addante, Craig Roah, Duc Chau, and Julie Mattern. The company has just raised a $9 million Series C round of funding, putting them at a total of $43 million. The Series C investors include Peacock Equity, Clearstone Venture Partners, and Mayfield Fund.

Rubicon Project has about 1,300 clients which include Gannett, Salon, Washington Post, and Newsweek. They optimize over 15 billion ads per month across 300 advertising networks. Rubicon monetizes ad space that has been unsold by ad networks.

Earlier this month Rubicon Project acquired Others Online. The Others Online CEO and founder Jordan Mitchell became the VP of Data Intelligence at Rubicon as a result of the acquisition.

Armorize Technologies has launched a new service called HackAlert. HackAlert notifies website owners immediately when they are under attack by hackers. HackAlert will also let you know if your website has been taken over by malicious software. This often occurs on Facebook and Twitter so this service would be useful to them. HackAlert also has a real-time tool which would be useful for technology administrators. There are reports given for “drive by download” incidents too.

At the DEMO conference earlier this week, Matt Huang, COO of Armorize demonstrated how HackAlert works when it scanned through 40 websites. It identified malware that appeared on all 40 websites and highlighted the lines of code where it appears. The code is analyzed by SmartWAF and then removed by Code Secure.

Armorize raised its second round of funding this year from Ambient Sound Investments, Birch Venture Capital, and angel investors within the company. So far Armorize has one customer in Japan that uses the software to protect 60 of their websites.

Earlier this week Sony Ericsson announced the launch of the motion-activated MH907 headphones. On September 15, Sony Ericsson said that “the way you listen to music changes forever.” And then earlier this week the company made the announcement of the MH907s. The new headphones uses SensMe technology. The headphones allow you to control music playback and call handling by removing and replacing ear buds. Below is a video commercial that Sony put together for the new headphones.

Anaplan has developed a wide variety of applications that run on cloud servers. These applications all focus around business management The company also uses “snap plug-and-play” architecture. Some of the applications include: Employee Costs, Pipeline, Cash Flow, P&L, Budget, Production Schedule, Sales Forecast, Balance Sheet, Product Sales, Expenses, Production Cost, Demand Forecast, PTO, and CAPEX.

The price of accessing the applications will be starting at $49/month. Anaplan compared their architecture to LEGOs at the DEMO conference. You snap all the pieces (applications) together when you want to look at the broader overview of your business. Thus far Anaplan has raised $600,000 in seed funding. The company also received $1.4 million from angel investors as a bridge loan.

Anaplan is led by CEO Guy Haddleton and is based in Redwood City, California. Michael Gould works as the Chief Architect at the company and Sue Haddleton works as the VP of Marketing. The Board of Directors at Anaplan include Doug Smith (former exec at Capco), Adrian Kunzle (MD and Global Head of Engineering and Architecture at JP Morgan), and Andrew Simcock (Founder and Managing Partner of New Millenia).

Sprint created a Sprint Developer Website for Android developers earlier this week. Sprint recently unveiled the HTC Hero as their first device. The website is intended to be a resource for helping Android developers to create applications. The company also launched the Sprint Developer Sandbox on the Sprint Developer Website. The Sandbox will offer access to message, Geofence services, and location-based services. About 400 developers attending the Sprint Developers Conference will be given an HTC Hero along with one month of free service. The conference is taking place at the end of October in Santa Clara, CA.

A lot of Internet companies offer software-as-a-service (SaaS) which ends up being applications to help businesses maintain data. Now 80legs is offering a service that is unique – web crawling. Web crawling is when online content and links are indexed. After being indexed, the links and content is placed in a database for search engines.

To build a web crawler of your own, it usually requires a data center or an online service called Amazon Elastic MapReduce. Shion Deysarkar is currently the CEO of 80legs. Using 80legs is simple because you just tell the service where to crawl and what to look for. Deysarkar said that where Amazon.com can crawl 100 million pages per day, 80legs can crawl 2 billion at the DEMO Conference.

80legs is also launching an application store where developers can sell apps. 80legs charges $2 per million pages crawled and $0.03 per CPU hour that is used. The company is based in Houston, TX and has raised $400,000 from Creeris Ventures.

Vevo, the Hulu of music videos has hired David Kohl. Kohl is a former executive at Nokia Corporation where he worked as the Head of Advertising at Sales & Publishing. Kohl will have a challenge ahead of him because Vevo supposedly has convinced the music industry that they could make more money on advertising than YouTube.

Vevo expects to stream about 450 million videos per month. Kohl will be running a team of six people. Kohl plans to expand the advertising sales team too. Vevo now has about 45 employees. Kohl ran the interactive advertising group at Nokia. Kohl also previously worked at MTV, Vivendi, and Comedy Central.

Cricket Wireless is launching a new phone called the CAPTR. The CAPTR is a flip phone that has a VGA camera with zoom capabilities. The CAPTR has Bluetooth, voice dialing, text and picture messaging. The device has internal and external color displays and has mobile web capabilities. The CAPTR has 300 minutes of talk time and 250 hours of standby time. The cost of the device is $79.99 with a $50 instant discount.