Seth MacFarlane and Alex Borstein Hired For Windows 7 Product Placement
Microsoft Corporation (NASDAQ:MSFT) has been airing commercials that feature a young Asian-American girl named Kylie to promote their new operating system called Windows 7. In the commercials, Kylie points out all the “happy words” that reviewers have been giving about Windows 7.
To get a further boost in publicity, Microsoft is hiring Seth MacFarlane and Alex Borstein to put on a variety show. MacFarlane is the creator of the animated series Family Guy. Borstein is one of the voice actresses for Family Guy, best known for playing Lois Griffin. The variety show will be aired on November 8 without commercials.
The deal was made between Microsoft, The Family Guy cast, and ad agency Crispin, Porter & Bogusky. Media agency Universal McCann brokered the deal. Crispin and MacFarlane worked together on a deal in the past for creating Seth MacFarlane’s Cavalcade of Cartoon Comedy. The series was uploaded to YouTube and was sponsored by Burger King initially. The series is now being sponsored by Priceline.com.
The variety program sponsored by Microsoft will feature Family Guy musical performances, celebrity guest appearances, and Microsoft product placements. “You’ll see us deeply integrated into the content … you’ll hear a lot about how Windows 7 can help you simplify your PC — it’s simple, fast and easy to use,” stated Microsoft general manager of consumer engagement and advertising Gayle Troberman. “Think about metaphors and examples we might use, talking about how simple things are. We’ll be evoking the cast of ‘Family Guy’ in some interesting ways that integrate the product messages.”
Update: Below is a video sneak peek from Win741 of how Windows 7 will be used by Family Guy: