Glam Hires Yahoo! VP and GM Advertising Technology Platforms Josh Jacobs
Glam Media has hired Yahoo! VP and General Manager Advertising Technology Platforms Josh Jacobs. Jacobs ran the Yahoo! display ad platform and the publisher network. At Glam, Jacobs will be working as the SVP of Brand Advertising Products & Marketing. Glam grew about 50% in display advertisement revenues over in 2009 thus far. Yahoo!’s display ad revenue actually dropped about 15%.
Glam CEO Samir Arora said that their growth is because of high engagement rates. Visitors tend to spend more time on Glam than websites such as iVillage or Conde Nast. Glam was profitable as of this past September. The company will remain profitable through the rest of the fourth quarter too.
Glam raised $125 million in funding from Information Capital LLC, Accel Partners, DFJ, DAG Ventures, Walden Venture Capital, GLG Partners, Hercules Technology, Growth Capital, Hubert Burda Media, and Mizuho Venture Capital. Glam was founded in September 2003.This article was written by Amit Chowdhry. You can follow me at @amitchowdhry or on Google+ at +AmitChowdhry