Nexus Venture Partners Invests $4 Million In Vdopia
Vdopia is a video advertising company that specializes in mobile devices. Vdopia displays video ads to iPhone users when applications are downloading on the device. These videos are known as “pree-app” advertising.
Vdopia doesn’t just deliver video ads, but they also serve “in-app” banner ads. The company claims to have about 100 million visitors per month. The company has raised $4 million from Nexus Venture Partners recently. Vdopia also said that they have had a 400% boost in click-through rates.
Rohit Sharma joined Vdopia has the company CEO. Sharma was previously the EVP and CTO of ONI Systems.This article was written by Amit Chowdhry. You can follow me at @amitchowdhry or on Google+ at +AmitChowdhry