EA Launching Debit Card Business
This article was written by Amit Chowdhry. You can follow me at @amitchowdhry or on Google+ at +AmitChowdhry
Electronic Arts is starting their own debit card business. EA Sports started a prepaid Visa debit card that will make it easier for people to buy EA Sports games. Cardholders will also collect rewards that can be applied to buying more games. The deal was put together through a partnership with StorValue Card Solutions in Coconut Creek, Florida. The prepaid cards are good gifts for kids that want to pay for online game subscriptions and virtual goods. EA is hoping that the debit cards will build brand loyalty as well.