ExactTarget Raises $70 Million
ExactTarget is an e-mail marketing company that has just raised $70 million according to an SEC filing. This brings the total funding for the year to $145 million according to TechCrunch. The latest $70 million round of funding was provided by Technology Crossover Ventures. The previous round of funding comes from Battery Ventures, Scale Venture Partners, and Montagu Newhall. ExactTarget was planning to file an IPO but ended up changing their minds.
ExactTarget helps clients design e-mail marketing materials such as coupons. The company also provides automated fraud alerts to clients and sets up SMS text messages. Some of ExactTarget’s customers include Home Depot, Expedia, and Gannett.This article was written by Amit Chowdhry. You can follow me at @amitchowdhry or on Google+ at +AmitChowdhry