“God Bless Tiger [Woods],” Says Yahoo! CEO Carol Bartz. Yahoo! Gets Traffic Boost From Tiger’s Downfall.
This article was written by Amit Chowdhry. You can follow me at @amitchowdhry or on Google+ at +AmitChowdhry
“God bless Tiger,” said Yahoo! CEO and President Carol Bartz during a talk at the UBS Media Conference earlier today. Yahoo! had a major increase in traffic due to the Tiger Woods controversy. Yahoo! Sports had an increase due to all the news, gossip, and the front page. Tiger Woods actually helped Yahoo! meet quarterly expectations. Bartz added that Yahoo! is focusing on improving revenue per search and maintaining their large audience. The company shows about 10 billion ads per day.