Launches Pro Services In Beta has launched a Pro service that allows custom short URLs owned by publication companies to have analytics services. will provide the analytics technology behind the custom short URLs owned by the publication companies. As part of the beta program, publications with short URLs such as AOL, TechCrunch, IGN, The Wall Street Journal, GDGT, MTV, MSN, and The Huffington Post will have reports on how many people clicked on a link, where the visitors came from, etc.

A dashboard will be added to the real-time analytics service provided by This is very useful to publication companies that experience volumes of traffic from Twitter, Facebook, MySpace, e-mail, IM services, and SMS. Below are a couple of screenshots of the new service. The announcement was made on the blog.

The short URL battle is heating up as Google and Facebook have entered the mix. Google’s short URL is called and Facebook’s short URL is

This article was written by Amit Chowdhry. You can follow me at @amitchowdhry or on Google+ at
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