OK Go lead singer Damian Kulash Jr. OK Go made the original “Here It Goes Again” video without the permission of their record label EMI. OK Go filmed the treadmill themed music video at Damian’s sister’s house. This was around the time that they were one of the first viral videos. EMI won’t let them embed any more of their music videos and it has affected them negatively. Damian wrote about the situation on The New York Times. [NYT]