Lady Gaga’s Music Videos Receive 25% of Vevo’s Web Traffic

According to Ted Mico, the EVP of Interscope/Geffen’s digital division, Lady Gaga’s music videos control about 25% of Vevo’s traffic. Vevo is run by Universal Music, Sony Music, and EMI Music. Vevo received about 35 million unique visitors in January 2009, but the service is not yet profitable. Lady Gaga performed at Vevo’s launch party in New York too. The chances of her having a bad romance (pun intended) with Vevo in the future are very slim seeing these numbers. [CNET]

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