OK Go has worked with Syyn Labs, a Los Angeles based arts and technology company that designs entertaining presentations for a monthly get-together called Mindshare LA. OK Go became one of my favorite bands after the video for “Here It Goes Again” hit YouTube. About 55-60 people worked on the new OK Go video called “This Too Shall Pass” and it has hit nearly 3.5 million views in about 3 days. This proves that OK Go knows the formula to make a truly viral video. [CNN Tech]
OK Go’s Latest Video ‘This Too Shall Pass’ Hits About 3.5 Million Views In 3 Days [VIDEO]
Categories: EMI Publishing, OK Go.