Twitter To Make Money From Contextual Ads
Twitter now has a revenue model. Aside from the real-time search deals that Twitter has with Google Inc. (NASDAQ:GOOG) and Microsoft Corporation (NASDAQ:MSFT), the company will soon start to integrate contextual ads within their stream. The contextual ads are part of a program called Promoted Tweets. Ads will appear in streams where they are expected to be relevant. Some of the companies on board include Best Buy, Virgin America, Starbucks and Bravo.
“The idea behind Promoted Tweets is that we want to enhance the communications that companies are already having with customers on Twitter,” stated Twitter COO Dick Costolo. Twitter received 22.3 million unique visitors this past March. In March of the year before, the company hit 524,000 uniques. Twitter will measure the ads placed in the stream using the number of people that saw the post, number of people that replied to the post, and the number of people that clicked the links. [NYT]This article was written by Amit Chowdhry. You can follow me at @amitchowdhry or on Google+ at +AmitChowdhry