Hearst To Acquire Digital Ad Company iCrossing For $375 Million [Rumor]

Hearst Corporation is rumored to be buying digital ad company iCrossing for $375 million. iCrossing would earn additional bonuses if reaching certain targets. “While going through the process of evaluating iCrossing’s position in the market, we have spoken with, and entered into, non-disclosure agreements with many companies,” stated iCrossing spokesperson Dana Mellecker. Hearst is the parent company of 15 newspapers and 14 magazines. [Reuters]

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