Nielsen Buys Out Video Analytics Firm GlanceGuide
This article was written by Amit Chowdhry. You can follow me at @amitchowdhry or on Google+ at +AmitChowdhry
The Nielsen Company has acquired video analytics company GlanceGuide. GlanceGuide is a Palo, Alto-based firm that has been a partner with Nielsen since 2009. GlanceGuide’s technology can monitor how engaged a viewer is with a video through viewing duration and volume adjustment.
“Nielsen is fully committed to providing our clients with actionable, comprehensive and immediate insights about online video consumption,” stated Dave Osborn, Nielsen’s svp of online product leadership. “GlanceGuide is a leader and innovator in video technology and analytics, so this was a natural and exciting extension of Nielsen’s current offerings to the advertising community.” [Nielsen PR]