InterContinental Hotels Group Signs Discount Deals With Gowalla
This article was written by Amit Chowdhry. You can follow me at @amitchowdhry or on Google+ at +AmitChowdhry
InterContinental Hotels Group (IHG) has signed a deal with Gowalla that will allow people that use the mobile check-in service to receive discounts at participating IHG Hotels including Holiday Inn and Crowne Plaza chains. “As our guests increasingly turn toward mobile applications, we want to connect with them in a relevant way and ensure they discover how they can get rewarded for staying with us,” stated U.S. Sales and Marketing VP of IHG Del Ross. “We’re excited to be the first hotel company to use Gowalla’s location-based service to market at the intersection of mobile and physical check-ins.” This whole promotion is called Hit It Big. Hit It Big offers guests with rewards such as Priority Club points, double air miles, or up to $500 in prepaid gift cards. So if you are using Foursquare to check in to Holiday Inn or Crowne Plaza, I’d highly recommend switching to Gowalla in this case. You must register for the promotion at: http://www.ichotelsgroup.com/h/d/6c/1/en/hititbig?src_code=88.