Jason Bateman and Will Arnett Star In First Branded Content Commercial [VIDEO]
This article was written by Amit Chowdhry. You can follow me at @amitchowdhry or on Google+ at +AmitChowdhry
Jason Bateman and Will Arnett, the funny actors behind the Arrested Development show has uploaded the first “branded content” commercial through their production company DumbDumb. The video is called “The Prom Date.”
This is the first of three “Dirty Shorts” clips that the two will make for the Wrigley’s Orbit gum brand. Ad agency Energy BBDO also helped put this video together. And IAC’s CollegeHumor and Electus production studio participated in this idea too.