600,000 iPhone 4 Devices Pre-Ordered On Day 1

Apple Inc. (NASDAQ:AAPL) has announced that they have sold 600,000 iPhone 4 devices through pre-orders yesterday. This is 10 times bigger than the first day of the iPhone 3GS pre-order sales on the first day about one year ago. As a result, AT&T had to stop taking advance orders for Apple’s iPhone 4 because of inventory issues and unexpectedly high demand. AT&T is stopping “in order to fulfill the orders we’ve already received.” Full press release below.

CUPERTINO, Calif., June 16 /PRNewswire-FirstCall/ — Yesterday Apple and its carrier partners took pre-orders for more than 600,000 of Apple’s new iPhone 4. It was the largest number of pre-orders Apple has ever taken in a single day and was far higher than we anticipated, resulting in many order and approval system malfunctions. Many customers were turned away or abandoned the process in frustration. We apologize to everyone who encountered difficulties, and hope that they will try again or visit an Apple or carrier store once the iPhone 4 is in stock.

This article was written by Amit Chowdhry. You can follow me at @amitchowdhry or on Google+ at
Leave a Comment