Acquires Swedish Genealogy Website Genline For $6.7M

Genealogy conglomerate service has acquired Swedish genealogy website for $6.7 million in cash.  Several months ago, Ancestry competitor bought Germany’s OSN Group for an undisclosed amount.  Genline will be integrated into’s line of global web properties. Genline has about 17,000 paid subscribers with access to 26 million pages of digitized Swedish church records.  These church records go back over 400 years ago to the 16th century.

Full press release below (paidContent). to Acquire Sweden’s

Monday June 14, 2010 – 16:01 PM EDT
Released By Inc.
  • Leading Swedish Family History website
  • 26 million pages of family history records, 16th-20th century

LONDON and PROVO, Utah, June 14, 2010 (GLOBE NEWSWIRE) — Inc. (Nasdaq:ACOM), the world’s largest online family history resource, today announced that it has agreed to acquire the leading Swedish family history website

Total consideration for Genline is approximately US$6.7 million, to be paid in cash at closing. The offer has been accepted by Genline’s Board of Directors but remains subject to approval of Genline Holding AB’s public shareholders and other ordinary course closing conditions.

Genline expects to provide proxy materials to shareholders immediately and hold a Special Meeting of Stockholders shortly to vote on the transaction. Genline trades on the Stockholm exchange AktiTorget under the ticker symbol GENL.

Upon completion of the transaction, Genline will join’s family of nine web properties globally, which together serve more than 1.2 million subscribers and host over five billion historical records and 17 million family trees containing 1.7 billion profiles.

Genline currently has more than 17,000 paying members with access to 26 million pages of digitized Swedish church records spanning more than 400 years from the 16th to the 20th century.

Josh Hanna, SVP and General Manager, International, Inc., comments: “The transaction, our first international acquisition, represents an exciting opportunity for to access Sweden’s avid family history community and to provide subscribers of Swedish heritage in the U.S. and other markets with access to important historical content.

“For Genline members, the millions of US and Canadian records with Swedish relevance will provide many new opportunities to discover North American ancestors.”

Mikko Ollinen, Genline AB Managing Director, comments: “We are delighted that sees the potential of Genline. Together we look forward to continuing to grow our business in Sweden and to making new and exciting historical records, both local and international, available to our members.” expects to acquire all shares of Genline AB for approximately 53 million Swedish kronor with an adjustment for net working capital. Based on a June 11, 2010 exchange rate of SEK7.94 to US$1.00, the net purchase amount approximates US$6.7 million

Genline’s 2009 reported revenue was $2.4 million. does not expect the acquisition to have a material impact on its financial guidance as issued in connection with its first quarter earnings release on April 29, 2010.

Forward-looking Statements

This press release contains forward-looking statements. These statements relate to future events or to future financial performance and involve known and unknown risks, uncertainties, and other factors that may cause our actual results, levels of activity, performance, or achievements to be materially different from those anticipated in these forward-looking statements. In some cases, you can identify forward-looking statements by the use of words such as “appears,” “may,” “designed,” “expect,” “intend,” “focus,” “seek,” “anticipate,” “believe,” “estimate,” “predict,” “potential,” “should,” or “continue” or the negative of these terms or other comparable terminology. These statements include statements describing our subscriber base, our activities to enhance subscribers’ experience and our business outlook. You should not place undue reliance on forward-looking statements because they involve known and unknown risks, uncertainties and other factors that are, in some cases, beyond our control and that could materially affect actual results, levels of activity, performance, or achievements.

Factors that could materially affect actual results, levels of activity, performance or achievements, and our ability to execute on our business strategy include those listed under the caption “Risk Factors” of the Annual Report on Form 10-K for the year ended December 31, 2009.

We assume no obligation to publicly update or revise these forward-looking statements for any reason, whether as a result of new information, future events, or otherwise.

About Inc. (Nasdaq:ACOM), the world’s largest online family history resource, has digitised and put online over five billion records over the past 13 years. Ancestry users have created nearly 17 million family trees containing 1.7 billion profiles. Inc. has web properties directed at nine countries, including its flagship website at


Genline AB is the Swedish market leader in genealogy and local heritage research. Its collection of Swedish church records contains more than 26 million digitalized pages of records dating from the 1600’s to the 1900s.

Genline also operates, a web-based genealogy software and community for people interested in family, genealogy and local heritage, and Bygdeband, a social networking archive that enables local heritage societies to digitize their archives.

CONTACT:  Brainerd Communicators, Inc.
          Ray Yeung
          Jo Anne Barrameda
          (212) 986-6667
          Corey Kinger
            (212) 986-6667
This article was written by Amit Chowdhry. You can follow me at @amitchowdhry or on Google+ at Acquires Swedish Genealogy Website Genline For $6.7M Comments

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