Consumer Measurement Company Nielsen Planning $2 Billion IPO
Nielsen, the TV and consumer habit measurement company is planning to raise $2.01 billion through an IPO that they are planning. Originally the company was planning to raise $1.75 billion through the IPO.
Nielsen is currently owned by a group of six private equity firms as part of a $10 billion deal this past 2006. The six companies are KKR, Blackstone Group, Carlyle Group, Thomas H. Lee Partners, AlpInvest Partners, and Hellmen & Friedman.
[DealBook]This article was written by Amit Chowdhry. You can follow me at @amitchowdhry or on Google+ at +AmitChowdhry