Consumer Measurement Company Nielsen Planning $2 Billion IPO

Nielsen, the TV and consumer habit measurement company is planning to raise $2.01 billion through an IPO that they are planning. Originally the company was planning to raise $1.75 billion through the IPO.

Nielsen is currently owned by a group of six private equity firms as part of a $10 billion deal this past 2006. The six companies are KKR, Blackstone Group, Carlyle Group, Thomas H. Lee Partners, AlpInvest Partners, and Hellmen & Friedman.

[DealBook]

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