mySupermarket Raises $7.4 Million

mySupermarket.co.uk is a grocery shopping comparison website based in the United Kingdom. The company has raised a $7.4 million third round of funding. To date mySupermarket has raised a total of $21.4 million. The investors in this round of funding was Greylock Israel and Pitango Venture Capital.

mySupermarket has also hired Allon Bloch to run the company as the CEO. He was previously the Co-CEO and President of Wix. However Bloch will remain on the Board at Wix. mySupermarket receives one million monthly unique visitors per month. The company launched in 2006.

[TechCrunch]

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