Facebook Credits To Become Exclusive Payment For EA Games On Facebook
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Electronic Arts Inc. (NASDAQ:ERTS) has signed a 5 year agreement with Facebook. The deal will require those who purchase EA games on Facebook to pay with Facebook Credits only. This deal is very similar to the deal that Zynga signed with Facebook. EA is the parent company of Playfish, a social gaming company that competes directly with Zynga.
Facebook and EA will split the revenues on a 70-30 basis with 70% going to EA. Playfish creates social games for Facebook, Hi5, and MySpace. Playfish has created popular game applications such as Pet Society and Restaurant City.