WPP Invests $5 Million Into Social Media Software Company Buddy Media

\WPP Group has invested $5 million into social media software company Buddy Media. WPP will improve the way their clients use Facebook to interact with audiences using the Buddy Media platform as part of their strategy. The $5 million is an add-on investment to their recently announced $23 million in funding from IVP, Softbank Capital, Bay Partners, and Greycroft Partners. [DMWMedia]

This article was written by Amit Chowdhry. You can follow me at @amitchowdhry or on Google+ at
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