Federated Media Acquires BigTent

Online advertising firm Federated Media has acquired its first full start-up called BigTent. BigTent is a company that helps parents build custom social networks. Through their publishing partners, Federated Media reaches about 8 million parents. “I care less about platform, if you will, and I care more about the influence of the authors and the products as well as the audiences that they serve,” stated Federated Media president and COO Deanna Brown. BigTent previously raised funding from Menlo Ventures and Mohr Davidow Ventures. [VentureBeat]

This article was written by Amit Chowdhry. You can follow me at @amitchowdhry or on Google+ at
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