Facebook Controls 1 in 4 Display Ads In The U.S. [comScore]

Web analytics company comScore is reporting that social network Facebook.com in controlling 1 in every 4 display ads in the U.S. About 1.3 trillion display ads were delivered in the U.S. during Q3 2010. This is a 22% increase from the same period last year.

During the course of the quarter, every U.S. Internet user saw about 6,000 display ads. Facebook delivered 297 billion display ads during the quarter, giving them about a 23.1% market share. Facebook is expected to hit about $2 billion in revenue this year.

Facebook’s market share increased 13.9% points from 9.2% in Q3 2009. Yahoo!’s network of sites is in second place with 140 billion impressions delivered.


This article was written by Amit Chowdhry. You can follow me at @amitchowdhry or on Google+ at

Facebook Controls 1 in 4 Display Ads In The U.S. [comScore] Comments

  1. Facebook Ad Services says:

    Sure they control market impressions, but how about clicks or CTR. Those are horrendously low and unimpressive. You really have to play with the targeting to get what you want out of anyone.

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