Google Launches Personalized Shopping Engine

About a year and a half ago, the team at was wondering how to create a better experience when shopping for fashion online. To solve this dilemma Google launched is a personalized shopping website that lets you discover fashion goods and lets you create your own boutique through a collection of boutiques promoted by celebrities, fashion bloggers, stylists, etc.

Boutiques also lets you filter by genre, silhouette, color families, sizes, and pattern. Some of the unique features include:
Inspiration photos – When you search for certain fashion items, you will find matching outfit ideas.
Visual search – If you find an item and you do not like the color, then the search engine will try to find visually similar items. is also available as a native iPad application.

[Google Blog]

This article was written by Amit Chowdhry. You can follow me at @amitchowdhry or on Google+ at
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