Populis Acquires Italian Blog Network Blogo

Populis is a European content company that is similar to Demand Media. Populis has acquired a 44 website blog network called Blogo from the Dada group. The transaction is worth $8.02 million (€6 million). Dada also operates a social company called Splinder. Populis was founded in 2004 and pays a small amount to 1,000 writers. They publish about 15,000 articles per month across their 500 websites. Blogo.it claims about 8.5 million monthly unique visitors in Italy.

This article was written by Amit Chowdhry. You can follow me at @amitchowdhry or on Google+ at
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