LivingSocial Hits 20 Million Subscribers, Buys A Pre-Game Super Bowl Ad


Groupon competitor LivingSocial has hit 20 million subscribers. The massive Amazon.com deal that they offered helped their subscriber count to shoot up. LivingSocial sold 1.16 million Amazon.com vouchers that day. There was about 185,000 Facebook postings about the deal and 100,000 were commented on. Sales were up 65% the Thursday after the Amazon.com deal.

About 5 million subscribers were added in the month of January alone. This is Groupon’s average number of subscribers added per month. LivingSocial has 1,000 employees and they are adding 6 per day. Groupon has about 2,000 employees.

LivingSocial also bought a pre-game Super Bowl ad. Yesterday it was revealed that Groupon bought an over-priced ad spot during the game. The LivingSocial ad features a man that goes “through a deal addiction” according to Mashable.

This article was written by Amit Chowdhry. You can follow me at @amitchowdhry or on Google+ at

LivingSocial Hits 20 Million Subscribers, Buys A Pre-Game Super Bowl Ad Comments

  1. Nora says:

    LivingSocial is definitely growing and expanding at a rapid rate. They are going to be some tough competition for Groupon and the other daily deal sites that are out there.

    One useful site is http://www.dailydealpool.com. They compile a list of all the deals and sales available in your area and email them to you daily. This requires little effort on your part and ensures you won't miss out on a great buy!

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