Tremor Media Buys Mobile Video Ad Company Transpera
This article was written by Amit Chowdhry. You can follow me at @amitchowdhry or on Google+ at +AmitChowdhry
Tremor Media is acquiring mobile video ad company Transpera. Transpera allow users to distribute and monetize web videos on mobile phones. Transpera said that their ad platform provides the highest revenue per impression. Transpera raised $17.3 million in funding from Flybridge Capital Partners, Intel Capital, Labrador Ventures, JLA Ventures, Canaan Partners, RBC Venture Partners, BlackBerry Partners Fund, and First Round Capital. Tremor Media saw about 1 billion ad views in December.