Matt Cutts: Proof That Google Search Has Improved Since 2000

Matt Cutts, the head of the Search Quality group at Google, has written a blog post that points out how the search engine has improved since 2000. Cutts was in grad school in 1999 when he first discovered and the quality blew him away. Today he has proof that Google has improved in preventing spam from showing up at the top of results since back in the good old year 2000 days. Below is an excerpt from his blog:

But it’s a misconception that there was no spam on Google back then. Google in 2000 looked great in comparison with other engines at the time, but Google 2011 is much better than Google 2000. I know because back in October 2000 I sent 40,000+ queries to and saved the results as a sort of search time capsule. Take a query like [buy domain name]. Google’s current search results aren’t perfect, but the page returns several good resources as well as some places to actually buy a domain name. Here’s what Google returned for that query in 2000:


Seven of the top 10 results all came from one domain, and the urls look a little… well, let’s say fishy. In 1999 and early 2000, search engines would often return 50 results from the same domain in the search results. One nice change that Google introduced in February 2000 was “host crowding,” which only showed two results from each hostname

This article was written by Amit Chowdhry. You can follow me at @amitchowdhry or on Google+ at
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