StumbleUpon Raises $17 Million and Launches Paid Discovery Service

StumbleUpon, the company known for randomly showing you websites based on your interests through a toolbar, has raised $17 million in Series B funding. The funding will be used to invest in the company’s core technology and to increase employee count. The funding was provided by Accel Partners, August Capital, DAG Ventures, First Round Capital, and Sherpalo Ventures. The company has also launched a new way to monetize their services: Paid Discovery.

StumbleUpon’s Paid Discovery services has 3 plans:

Light for $0.05 per each visitor
– Target by interest, location, and demographics
– Basic reporting
– Integration with Google Analytics

Standard for $0.10 per engaged visitor
– Priority serving in content streams
– Target by interest, location, and demographics
– Advanced targeting by device (web or mobile)
– Advanced reporting includes robust site performance and visitor data, traffic analysis and website quality score.
– Integration with Google Analytics

Premium for $0.25 per engaged visitor
– Guaranteed top serving priority in content streams
– Standard campaign targeting options
– Standard advanced reporting
– Integration with Google Analytics

This article was written by Amit Chowdhry. You can follow me at @amitchowdhry or on Google+ at
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