Groupon CEO Andrew Mason Says They Put Too Much Trust In Ad Agency CP&B For Super Bowl Ads
Groupon CEO Andrew Mason said that the company placed too much trust in ad agency Crispin Porter & Bogusky (CP&B) for their Super Bowl commercials and they fired them for it. This is a different perception Groupon portrayed as they defended the controversial ads shortly after they aired.
Andrew Mason said that they put too much trust in CP&B “to be edgy, informative and entertaining, and we turned off the part of our brain where we should have made our own decisions. We learned that you can’t rely on anyone else to control and maintain your own brand.”
The ideas behind the ads was to take sensitive causes and poke fun at them to promote coupons savings earned through Groupon. Groupon’s contract with CP&B was only through February 28th. Groupon’s television ads ran its course and no further ads with them were planned.
[AdAge]This article was written by Amit Chowdhry. You can follow me at @amitchowdhry or on Google+ at +AmitChowdhry