Facebook Testing Out “Deals” In 5 Cities Starting Tomorrow
Facebook’s director for local Emily White said that the social network is introducing Deals as part of a test in five cities starting tomorrow. This move directly rivals daily e-mail deals companies Groupon and LivingSocial. The five test cities include Atlanta, Austin, Dallas, San Diego, and San Francisco.
Facebook plans on offering things that are best done with friends like concerts and events. “You can receive Facebook deals via e-mail,” stated White. “But if there is a deal that is good for you, it will likely show up in your news feed at some point in the day.”
Facebook users will be able to buy the Deals through Facebook Credits. Facebook’s own sales team will be scoping out businesses that are interested in offering Deals. They will also be partnering with OpenTable, Zozi, and PopSugar City for offers.
[NYT]This article was written by Amit Chowdhry. You can follow me at @amitchowdhry or on Google+ at +AmitChowdhry