Attempting To Block Apple’s App Store Trademark

At the end of March, Apple Inc. (NASDAQ:AAPL) filed a lawsuit against, Inc. (NASDAQ:AMZN).’s mobile application is called Appstore and Apple’s mobile application store is called “App Store.” Apple filed the complaint against on March 18. Amazon said that the phrase “app store” is generic and nothing something that Apple should have for exclusive use.

This is a similar stance to what Microsoft Corporation (NASDAQ:MSFT) is making. also referred to an earnings call where Jobs had repeatedly used the term “app stores” in a generic way when criticizing the Android Market.

On the call, Jobs said:

“So there will be at least four app stores on Android, which customers must search among to find the app they want and developers will need to work with to distribute their apps and get paid. This is going to be a mess for both users and developers. Contrast this with Apple’s integrated App Store, which offers users the easiest-to-use largest app store in the world, preloaded on every iPhone.”


This article was written by Amit Chowdhry. You can follow me at @amitchowdhry or on Google+ at
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