ShoeDazzle is a subscription based e-commerce company that was founded by Brian Lee and Kim Kardashian. ShoeDazzle recently raised $40 million from several Silicon Valley investor companies that include Andreessen Horowitz, Polaris Venture Partners, and LightSpeed Venture Partners. Andreessen Horowitz led the round with $30 million and general partner John O’Farrell will join the ShoeDazzle board.
ShoeDazzle sends members a monthly selection of shoes, handbags, and other apparel that matches their interests. They can buy one item every month for $39.95 or they can skip a month. The packages are sent through the mail in a box with a ribbon.
If the subscribers do not buy anything, then they will be charged $39.95 and will have that much in credit. ShoeDazzle has about 3 million subscribers thus far. This round of funding puts ShoeDazzle at a total of about $60 million in funding.