BlackBerry PlayBook Misses Targets and Has Higher Return Rate Than Moto Xoom

The BlackBerry PlayBook sales has fallen short of the expectations at Research In Motion Limited (TSE:RIM). The PlayBook is also being returned at a higher pace than the Motorola Xoom. According to a BGR source, the PlayBook sales missed internal sales targets by over 90%. The return rate of the Xoom is already at a high number of 7%. Given that the return rate of the PlayBook is even higher, that means almost one out of every 10 people that buy a PlayBook ends up returning it. [BGR]

This article was written by Amit Chowdhry. You can follow me at @amitchowdhry or on Google+ at
Leave a Comment