Nielsen: Tablets Are Often Used When Watching TV and E-Readers While In Bed


The Nielsen Company recently did some research about when e-readers, tablets, and smartphones are being used. Nielsen surveyed 12,000 people. About 70% of tablet owners and 68% of smartphone owners use their devices while watching TV. About 35% of eReader owners use their devices while watching TV. About 61% of eReader owners, 57% of tablet owners, and 51% of smartphone owners use their device when in bed.

Tablet owners spend 30% of their time with the device while watching TV and 21% of the time in bed. Smartphone owners spend 20% of the time that they use their device while watching TV and 11% lying in bed. eReader owners indicate that they spend 15% of their time with the device while watching TV, but 37% of the time in bed.

[Nielsen Blog]

This article was written by Amit Chowdhry. You can follow me at @amitchowdhry or on Google+ at
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